Crackerjack

2020 & 2021

Role:

Design
Illustration
Animation

Studio:Pixelpush

This project include 2 promotional pieces for Crackerjack to encourage customers to visit their stores as well as advertise their clothing options, featuring their iconic mascot which we’ve lovingly named ‘Hunter’.

We worked closely with the client to translate Hunter’s illustration style in video form, nailing a more consistent look that also include human characters, their store, and various products. We also expanded the visual language to include subtle, textured elements on the products to complement Hunter’s marker-like vector outlines.

For the first video, I worked on developing the look and feel, as well as storyboarding, illustrating styleframes, and animation.

In the second video, I worked on illustrating styleframes, constructing the scene, compositing, as well as cel animation on an additional scene.

Kumavisual