-
Illustration -
Animation
The Auckland Art Gallery got in touch, working closely with us to create animations that showcase the many benefits of their membership program. As part of the animation, we captured the iconic architectural features of Toi o Tāmaki, from the contemporary silhouette of the new wing to the historic pillars of the heritage building.
In this project, I was in charge of illustrating the backgrounds and character, animation, as well as kinetic typography.
The initial ideation phase shows the construction of scenes to correspond with each membership perk, as well as different ideas for the characters, which were based off sculptural pieces that might be found in the gallery, as well as the different personas of art enthusiasts. The colours are based off the gallery’s iconic red, also including the membership’s branding colours, while the grainy treatment is based off the stone texture of the gallery’s exterior.